Alliance Asset Management is committed to abiding by the Principles for Business laid downby the financial services regulator. This Policy provides guidance on how we will meet our objectives to look after the best interests of our customers by treating them fairly, ensuring that the information we give them is clear, fair and not misleading and that we handle all matters with integrity, due care, skill and diligence and manage fairly any conflict of interest that may arise. Our aim is to provide suitable products at the best value prices for our customers.
We have identified all the areas where we consider or it has been found else where, that problems may occur and we have assessed the risk presented by each potential situation. We have then described the action we have taken to prevent or minimise the potential unfair treatment of customers. Lastly we have set out the controls that we have put in place to monitor our performance in each area. We will also gather feedback from our clients and from ourselves, which will be considered regularly so that any new issues can be identified and addressed promptly when they occur.
The policy has been written in order to communicate the issues to all our stake holders and especially those working within our firm to make sure they understand the potential problems that may occur and to give them the best possible chance to deliver excellent service to our clients. This is in the interests of the company, the staff as well as the client and the regulator.
These are the outcomes that the regulator wants for customers and are also the outcomes we would like to achieve for ourselves as they will contribute greatly to our success as a commercial enterprise. Our policies and procedures are designed to promote these outcomes. Our management information is used to demonstrate that we are meeting these objectives at all times and where we find that customers have been dissatisfied or disadvantaged or if we consider we are not meeting these targets completely, we will take immediate steps to rectify the position.
The way we will actively measure our performance in each area is as follows:
We have a comprehensive client questionnaire which directly asks client for feedback including their understanding of the products provided and whether or not we have understood their needs and attitudes, if they feel we have treated them fairly and with good levels of service. We actively encourage clients to respond and tell us how we are perceived. This information is acted upon if necessary and it is stored in our system. We use this to demonstrate outcomes 1, 3, 4 and 5.
We comment on all feedback whether solicited or not from our clients where it has been received from clients and discussions are included in our business review records.
We have a two stage file checking process; each file is checked for the accuracy of the information provided, the thoroughness of our fact find and signed off by two parties.
We have developed a file audit programme undertaken by independent consultants who will assess the clarity of the information provided and the suitability of the products offered to the particular client and the appropriateness of our recommendations. Information will immediately be fed back to advisers if there are any failings on our part to fulfil ourobjectives. This will demonstrate how we are meeting outcomes 3 and 4.
Checking all our own advertising and our web site will be checked by appropriately skilled individuals to ensure they are clear, fair and not misleading. We will also take advice on the target market for promotions from the product providers or appropriate advisors before we undertake any marketing campaign. This will address outcomes 2, 3 and 5.
Our policy with regards to remuneration of our advisers and support staff will include key performance indicators in compliance, training and competence and treating customers fairly. This is designed to assist in outcomes 1, 3, 4, 5 and 6.
We hold regular business reviews, normally monthly, which will be recorded and in which we will discuss the impact of any changes, procedures or marketing strategies on our customers. All key members of staff are included in the review process.
We will review sales figures split by provider, product and adviser on a monthly basis to monitor any trends which may emerge. If we see any unusual bias then we will investigate the reasons for this and take corrective action where necessary. We will document our findings, actions and further monitoring during business reviews. This is designed to address all outcomes.
We will keep up to date and record our training and competency procedures and ensure thatour advisers are up to date and competent in their knowledge of the products that they are advising on. We will ensure that regulatory standards and relevant professional qualifications are met. This will primarily address outcome 4.
We undertake to keep a record of all issues that crop up in the course of our business where clients express dissatisfaction, or have any other adverse comment; also issues that we find material such as poor performance of products, poor provider service or queried communications. This will show us where matters of understanding, efficiency or clarity could be improved without having to rely upon complaints data that we do not anticipate will arise. This is designed to measure outcomes 3, 4, 5 and 6.
We will keep a log of all complaints and the outcomes of our investigations. Whatever theoutcome we will always fully investigate the root cause of any complaint made against us. Where the complaint is directed at one of our providers we will work with them to investigate the root cause.
We have already looked for potential issues and set out in this document our observations and the measures we will put in place to pursue actively our objectives of meeting the desired outcomes in full. We will add to our policy any issues which later come to light that we may not have considered at the outset.