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Privacy Policy

We are committed to protecting and respecting your privacy. This privacy notice explains when and why we collect personal information, how we use it, the conditions under which we share it with other people and how we keep it secure.

"We", "our" or "us" means Alliance Asset Management Limited and its subsidiaries. (“AAM Group”). Alliance Asset Management Ltd is authorised and regulated by the Financial Conduct Authority. Registered Office: Eaton Court, Colmworth Business Park. Eaton Socon, Cambridgeshire, PE19 8ER, Registered Number 3107480. For the purposes of data protection law, we are a data controller in respect of yourpersonal data. We collect and use your personal data and where applicable this may include information related to your spouse/partner, directors, partners and owners (your “representatives”). If you have any questions about this notice, about how we process personal data or about your rights over your personal data, our Data Protection Officer can be contacted at or DataProtection Team at telephone number 01480 475000. This notice applies to any personal data we receive from you, create or obtain from other sources and explains how it will be used by us. It is important that you take the time to read this notice so that you understand how we will use your personal data and your rights in relation to your personal data.

1. Personal data that we collect about you

We will collect and use the following personal data about you and your representatives:

Information you give us

Information we receive from other sources

Use of Cookies

To enable you to sign in and personalise your online experience we use “cookies”. A cookie is a small text file that is placed on your computer. We use cookies to store your preferences and other information on your computer in order to save you time repeatedly entering the same information and to display your personalised content and appropriate advertising on your later visits to our website. You can modify your browser to turn off the cookie feature. However, if you do so you may not be able to use or access our web site properly.

2. How we use your personal data

Your personal data may be used by us in the following ways:

Credit Scoring & Crime Prevention

To provide Products & Services

Statistical Analysis

3. Legal basis for processing your personal data

We process your personal data under the following legal bases:

4. Sharing your personal data

We may disclose your personal data within the AAM Group and to third party service providers in the circumstances described below:

We may also share your personal data outside of the AAM Group:

5. Marketing Communications

6. Transfer of personal data outside the European Economic Area

The information you provide to us will be transferred to and stored on our secure servers in the European Economic Area (“EEA”). However, from time to time, your personal data may be transferred to, stored in, or accessed from a destination outside the EEA. If your personal data is transferred outside the EEA, we will take steps to ensure that any transfer of information outside of the EEA is carefully managed to protect your privacy rights.

7. How long we keep your personal data

How long we hold your personal data for will vary. The retention period will be determined by various criteria including: the purpose for which we are using it and our legal obligations. If you are a customer we will retain your personal data for 7 years following the end of our relationship with you, unless we are required by law to keep it for a longer period of time.

8. Your rights

You have a number of rights in relation to the personal data that we hold about you. These rights include:

You can exercise your rights by contacting us using the details set out in the “Contact us” section below. You can find out more information about your rights by contacting the data protection regulator, the Information Commissioner, or by searching their website at

Changes to our privacy policy

We keep our privacy policy under regular review. Any changes we make to our privacy policy in the future will be posted on our website, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Contact us

Telephone: 01480 475000


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